Mission
🌟 Welcome to Swot.works
Empowering Small Businesses with Simple, Modern Bookkeeping
Hi, I'm Shoib, A Business Administration student and founder of a purpose-driven startup helping small businesses achieve financial clarity with modern tools and personal support.
At Swot.works, I combine digital efficiency with a human-first approach. Whether you’re a shopkeeper, Small Business Owner, or service provider, I help you stay on top of your numbers without complexity.
👨💼 About Me
Clarity Over Complexity. Community Over Hype.
| Area of Focus | What It Means for You |
| 🎯 Strategic Thinking | I simplify your challenges using structured tools like SWOT & action plans |
| 🛠️ Micro-Business Advocacy | I work for — and with — real entrepreneurs who run shops, not spreadsheets |
| 💬 Accessible Technology | Voice notes + WhatsApp = no learning curve |
| 📚 Applied Learning | I test every strategy in my own startup journey before recommending it |
📊 Swot.works: Your Financial Clarity Partner
Your Partner in Financial Clarity — Not Complication
| Feature | Why It Matters |
| 💬 WhatsApp-Driven | Easy updates via text, photo, or voice — no new app or platform needed |
| 📘 Cloud-Powered | Clean records, mobile-friendly reports, and secure cloud backups |
| 🛑 Internal-Only Focus | No tax stress — we focus purely on your day-to-day clarity |
| 🤝 In-Person Support | Personal visits build trust and ensure smooth onboarding |
🛠 Core Services
| Service | Description |
| ✅ Daily Entries | Record sales, expenses, and payments — managed for you |
| 📆 Monthly Reports | Simple bilingual PDFs via WhatsApp — ready to review or share if needed |
| 🧾 Receipt Management | Photos turned into organized cloud folders — no papers lost |
| 🎙️ Voice-Based Input | Just talk — I’ll handle formatting, summaries, and updates |
| 🔐 Privacy Guaranteed | Your data stays yours — 100% private, no third-party use |
🚀 Coming Soon: Inventory, payroll, and AI-integrated costing tools
🤝 Who I Serve
Real people. Real businesses. Real challenges — solved.
| Client Type | Examples |
| 🏪 Retailers | Grocery shops, general stores |
| 🧵 Tailors | Boutique and local stitching businesses |
| 💊 Pharmacies | Medical stores and home clinics |
| 🔧 Mechanics | Auto workshops and repair centers |
| 🧑🔧 Service Pros | Freelancers, consultants, and tradespeople |
If you run your business with hustle and heart — I’m here to support it with structure.
🚀 Real-World Impact
What My Clients Have Achieved So Far:
🧾 Secured loans with clear, shareable income reports
🔁 Onboarded seamlessly through WhatsApp-based trials
📊 Got control over income and expenses in under a week
⏱️ Saved hours each week using voice-based bookkeeping
🤖 Used AI tools to create content and generate leads
💬 "I just send voice notes — Shoib does the rest." — Local mechanic client
💡 Projects & Insights
I build and share tools that solve real business problems.
🧠 Business Blog (Coming Soon) — Easy reads on AI, cash flow, and digital basics
🎨 Visual Kits — Pre-built templates for SWOT, dashboards, and summaries
⚙️ AI Tools & Custom Assistants — Built with GPT-4.5 or Gemini, made for daily business use
🌍 My Vision
To build Pakistan’s most trusted small business bookkeeping brand — one voice note at a time.
| Future Goal | What It Means |
| 📱 Mobile App | Bookkeeping on-the-go, without needing to type or code |
| 🧾 Expanded Services | Optional add-ons: costing, inventory, payroll, and staff training |
| 🌐 Trusted Bookkeeper Network | Train juniors and family to scale services across cities |
💡 From Swot.works the bookkeeper ➝ to Swot.works the digital CFO.
🔗 Join the Vision — Message Me on WhatsApp
📬 Let’s Connect
Start your journey to clarity — and let me do the heavy lifting.
| Method | Link / Info |
info@swot.email | |
linkedin.com/in/mshoib/ | |
| Message Now | |
| 📝 Blog, client stories, and templates launching soon — stay connected! | On Swot.works |