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Trust is built through consistency.
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Growth starts with good habits.
Trusted by 10+ Pakistani BusinessesSimple Bookkeeping for Small Businesses
Hi, I'm Shoib. I help shopkeepers and small business owners achieve financial clarity with modern tools and personal support — all through WhatsApp.
Save 5+ Hours/Week
No more manual entries
Grow Revenue
Clear financial insights
100% Private
Your data stays yours
100% Secure
Your data stays private
No Third-Party
Internal use only
Quick Setup
Start in 24 hours
Trusted
10+ happy clients
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Happy Clients
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Reports Generated
0+
Years Experience
0%
Privacy Guaranteed
How It Works
Start in minutes, not days
01
Quick Chat
Tell us about your business on WhatsApp
02
Setup
We create your personalized bookkeeping system
03
Send Updates
Share receipts & sales via voice or photo
04
Get Reports
Receive clear monthly reports on WhatsApp
Your Financial Clarity Partner
Not Complication — Just Clarity
WhatsApp-Driven
Easy updates via text, photo, or voice — no new app or platform needed.
Cloud-Powered
Clean records, mobile-friendly reports, and secure cloud backups.
In-Person Support
Personal visits build trust and ensure smooth onboarding.
Internal-Only Focus
No tax stress — we focus purely on your day-to-day clarity.
Why Choose SWOT Works?
See how we compare to doing it yourself
Feature
DIY Bookkeeping
SWOT Works
Track daily sales & expenses
Cloud backups & security
Professional monthly reports
Voice/WhatsApp input
Personal support & visits
No learning curve
Time spent per week
5+ hrs
0 hrs
Stress level
High
None
What Clients Say
Real feedback from real business owners
"I just send voice notes — Shoib does the rest. My books are cleaner than ever!"
Ahmad
Grocery Store Owner • Lahore
"Getting a loan was impossible before. Now I have reports to show the bank anytime."
Fatima
Boutique Tailor • Karachi
"No apps to learn, no stress. WhatsApp is all I need to keep track of my income."
Usman
Auto Mechanic • Islamabad
About Me
Clarity Over Complexity. Community Over Hype.
Strategic Thinking
I simplify your challenges using structured tools like SWOT & action plans.
Micro-Business Advocacy
I work for — and with — real entrepreneurs who run shops, not spreadsheets.
Accessible Technology
Voice notes + WhatsApp = no learning curve.
Applied Learning
I test every strategy in my own startup journey before recommending it.
Core Services
Everything you need to stay organized
Daily Entries
Record sales, expenses, and payments — managed for you
Monthly Reports
Simple bilingual PDFs via WhatsApp — ready to review or share
Receipt Management
Photos turned into organized cloud folders — no papers lost
Voice-Based Input
Just talk — I'll handle formatting, summaries, and updates
Privacy Guaranteed
Your data stays yours — 100% private, no third-party use
Coming Soon: Inventory, payroll, and AI-integrated costing tools
Who I Serve
Real people. Real businesses. Real challenges — solved.
Retailers
Grocery shops, general stores
Tailors
Boutique and local stitching businesses
Pharmacies
Medical stores and home clinics
Mechanics
Auto workshops and repair centers
Service Pros
Freelancers, consultants, and tradespeople
If you run your business with hustle and heart — I'm here to support it with structure.
Real-World Impact
What My Clients Have Achieved:
- Secured loans with clear, shareable income reports
- Onboarded seamlessly through WhatsApp-based trials
- Got control over income and expenses in under a week
- Saved hours each week using voice-based bookkeeping
- Used AI tools to create content and generate leads
Free Business Tools
12+ calculators for profit, GST, EMI, break-even, and more — no signup needed.
My Vision
To build Pakistan's most trusted small business bookkeeping brand — one voice note at a time.
Mobile App
Bookkeeping on-the-go, without needing to type or code
Expanded Services
Costing, inventory, payroll, and staff training
Trusted Network
Trained bookkeepers scaling services across cities
From Swot.works the bookkeeper to Swot.works the digital CFO.
Stay Updated
Get free bookkeeping tips, templates, and tool updates delivered to your inbox.
Let's Connect
Start your journey to clarity — and let me do the heavy lifting.